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Jennie Msall


Program Director – Business Conversions

jmsall@icagroup.org


Jennie Msall joined the ICA Group because she believes that worker cooperatives are a means to create an equitable economy. Jennie currently leads ICA’s business conversions work, assisting dozens of companies with their transitions to worker cooperatives. In this role she works on owner exit planning, business valuation, financial and operational feasibility, governance design, and completing transactions. Jennie also supports ICA’s team of cross-program consultants working on cooperative conversions across ICA’s target industries and geographies, and aims to create a community of practice that’s focused on continual learning and process improvement. She also creates and delivers client service strategies and tools to simplify and scale worker cooperative conversions. 

Jennie brings 10 years of experience working with cooperatives and small businesses. Prior to joining the ICA Group, Jennie worked as a farm advocate at Farm Aid, providing technical assistance to farmers navigating financial challenges and weather-related disasters. She also previously worked as a supply chain coordinator at Equal Exchange’s fair trade banana company.  While living in Dorchester, Jennie helped to found the Dorchester Food Coop, an initiative to build a multi-stakeholder cooperative in Boston.

Jennie received her MBA from University of Massachusetts Boston, where she researched the impacts of gentrification on small businesses, and a Bachelor of Arts in Urban Studies from Vassar College.



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